14june2007thursday

Eyes were on the clock at 06:02



Advertising:

1. Megamall (GN Hpg-2)****

HD: Spend AED300 & Win a BMW

Copy: Zara . Mango . Promod . Women's secret . Paris Gallery . Nine West . Damas . Guess . Enzo . Grand Cinemas . Call 06-5742574 or Visit http://www.sharjahmegamall.com/

Baseline: Mega Mall - Fashion Evolution.

**** Very Visual driven communication.. The nice part is that they have used minimum lighting. Minimal colours and a good frame composition, above all the background used is curtain in a subtle manner, which defenitely add the beauty to the 'Drama'... Good art direction and photography.

2. Nissan (GN Hg-19)***

HD: This summer buy a Nissan and travel the world

Copy: Pick up more than hodiday memories with a 2007 Altima.

Along with low monthly installments of Dhs. 975 on Altima and FREE travel vouchers up to Dhs. 5000 , you also get a chance to win a holiday package to France, Malasia, Jordan, Seychelles or Australia! Rush to your nearest Arabian Automobiles sowroom and get read for teh holiday of a lifetime.

*** The otherday we reviewed the first ad of this campaign- Armada.. with a Panda inside. Visually this ad is more appealing.

3. THEone (GN Hpg-6)****

HD: Today I fell in love

for exactly five minutes

I counted them on a clock.

Not because there were tedious. but because the minure hand kept waving at me. So I thought it. There's no present like the time.

Copy: You can love us or hate us, but you ca't ignore us. We have what we do and follow our heart to do what we think is right. That's why we've started a retail revolution to surprise you with limited edition home fashion collections that look and feel more expensive than they are. We are on a crusade to change the world, armed with our core values love, believer, alive ad brave.

Have you ever wondered whether youare destined for a greater purpose?

****I think this is the fourth ad in the campaign. Here they talk about the Clock in the headline, cleverly inject the message into the consumer. Also the terms like "..feel more expensive than they are" really makes the brand in a comfortable position for sure. As has been said in the other reviews of the same campaign, the visual gives the frustrations, and identity worries of the youth target segment...gets it well.

But it's a Copy driven ad.. and it drives you too...

4. Hummer H3 (GN Hpg-17)*

HD: Reach the summit at base camp prices

* hm..... made in hurry it looks like. People who knows Hummer might love it. Otherwise, not motivational at all.

4. Burj Dubai Boulevard (GN Fpg)**

**Third ad of the campaign- in detail.