Advertising: Press
1. Oriental Kitchen (GN solace 20x3)*
HD: Seduce your Tastebuds
Copy:
Singalpore Street Noodles. Experience for yourself the sophisticated syle of Oriental Kitchen that ofers an exotic fusion of traditional south-east asian cuisine, all prepared fresh for you in our show kitchen with finest ingredients and spices of the orient. Pamper your palate with its subtle and light touch...and be seduced in every way with its unique eternity.
* It's got the attention value.. with its colours and position in the news paper. I liked the logo also which symbolises noodles with a chinese flavour. From the creative point of view..it's below average. Photogrpaher and food stylist deserve nothing. Too many fonts have been used. The body copy is not legible at all.
2. Cappadocia (GN-53)***
HD: As distinct as you are.
*** Third ad of the campaign... others have already been reviewd (Please check the posts of last two days for the body copy).. a different ad.
3. Supra-Jumbo (GN 40x6)***
HD: Presenting the supra desert series. Cooling technology for hot climates.
Baseline: Supra-Get Smart!
*** Nice Concept.
4. NBD (GN-39)**
HD: Best Retail Bank in the UAE 2006
Copy" Our success is your success. Which is why although we at NBD are proud to be named Best Retail Bank in the UAE, we would like to express our heartfelt gratitude to you, our customers, for making it happen, and we commit to providing you with more value added products, wider multi-channel platforms, and an even more efficient and friendly service. So that together,we go further.
** Does it look like Inter.. International Media Production Zone ad (GN double spread page19-20) came on 18th june 2007?
5. Teaser (GN pg-21)*** Hd: Are you cool enough?
*** Second ad in the teaser campaign. Yesterday there was one 10x8 ad says - Are you cool enough?
*** Is it..Mall of emirates ad?
6. Two ads - Bosch and ADCB (GN pg-17)
(a) Bosch ***
HD: Now you see it. Nw you don't. New Bosch AntiStain sutomatic washing machine.
Baseline: Invested for life.
*** Nice visual.
(b) ADCB**
HD: Yours now _ in easy instlments.
** Sequel. And we have reviewd the one with LCD TV.
7. Switch (GN-31) **
HD: Switch to Style this weekend
Baseline: Live. Digital. Life
** Good attention value.
Outdoor
1. Carrier AC Van design
Spotted: Al Qusais, Dubai.
** WE have reviewed the press ad of this, day before yesterday. I had criticised that in terms of visual treatment. But here, van adaptation looks good.
2. Clear
Location: Al Wasl Road, Dubai.
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