17june2007sunday

Eyes were on the clock at 06:08

Business:

1. Internet frenzy as fans fight to get new iPhones (GN Business pg-45)

Trendy geeks and stylish tech-heads anxiously await the arrival of Apple's newest breakthrough product - th ecombination of telephone-web browser-digital music player to be launched on june 29 in the United states. The buzz generated across the web by the iphone is almost unprecedented, so much so that Apple has hardly had to pay for any publicity.

Advertising:


1. 7 days

1. Suzuki (GN hpg-26)*
HD: A Summer deal
Base line: Way of life!

* Summer ..and it's drained.

2. ADCB (GN19 fpg)**

HD: Imagine her first art exhibition

Copy: ADCB Meethaq Takaful&Savings Programme

The future is what you plan today. With as little as AED 500 you could ensure your child's future becomes as promising as you want it to be. What's more, with ADCB Meethaq Takaful and savings Programe, you can make sure your dreams come true without compromising on your beliefs.

** ..without compromising on your beliefs." the conclusion makes its target audience certain about the loyalty of the bank. Good ad.

4. Al Rostamani (GN Fpg-35)***

HD: Across the UAE, we've given power to the people.

Copy: No modern natin can funtion without universal distribution of electical pwer to every corner of the country. Emirates Electrica Engineering, whic specialises in large-scare power projects, is proud to be contiuing to play a centreal role in the develpment of our national infrastructure, bringing energy to all parts of the UAE. The company is part of one of the largest and most innovative conglomerates in the region, Al Rostamani group.

*** This ad has already been release last month. But only today, It got noticed that above the headline they have give all their divisions, among which 'Emirates Electrical Engineering LLC' being high lighted with the logo colour. Had you noticed them?

5. Nokia N series (GN Qpg-17)**

HD: Who says beauty and brains don't come together? Come explore the Nokia N76.

Copy: It's packed with the Nokia web browser, email, video up to 2GB memory, 2 mega-pixel camera, up to 20x digital zoom. The all-new Nokia n76 is as powerul as a computer. Come explore what it can do at any of the Emirates compters outlets.

** Nice Headine.