11june2007monday

Eyes were on the clock at 06:02

Reviewed Ads that got repeated in today's newspaper: Silver Shadow/Davidoff - 6, ISAS(International school of Arts & Sciences)-14, Duabi Aerospace University - 17, Savana water-20, Sony walkman-35

1. VW (GN Hpg-45)****

HD: The Ew Toureg. Pwer makes it all possible.

Body Copy: The NEw Toureg. It gets me. Just when you thought it couldn't get any better, the new Volkswagen Toureg is here to add even more driving pleasure to your on and of road experience. With a whole new distinctive aerodynamic look, you'll come face to face with rugged beauty. Take the lead & gain more ground with its V6 3.6L 280 BHP egine, while staying in complete control with its enhanced safety features such as ABSplus, which reduces your brakig distance on loose surfaces by 20%, electronic stabilization with hydraulic braking(ESP), or even its remarkable Rollover Sensor. The all-new Toureg. You can never get too much of a good thing!

Baseline: For the love of automobiles

**** No need do say.. VW Ads always hit your mind. just like in the visual which is so realistic and appealing. The thunder lines could have been thinner and longer...tho.

2. Nissan (GN Gpg-13)**

HD: This Summer buy a Nissan and travel world - Gruanteed travel couchers with every Nissan 2007.

Copy: Pick up more than holiday memories with a 2007 Nissan.

Along with FREE travel vouchers with every Nissan, you also get a chance to win a holiday package to France, Malasia, Jordan, Seychelles or Austrlia! Rush to your nearest Arabian Automobiles showroom and get ready for the holiday of a lifetime.

** cool ad. But.. have you noticed a Panda in the car?

3. Seimens Washig machine(GN-Qpg-33)***

Hd: Built-in stain remover. New siemens antiStain automatic washing machine.

Bodycopy: GEting rind of stains is simple with the unique antistain automatic freature built into your Siemens washing machine. Forget adding pre-wash treaments or aggresive chemicals. Just load the clothes. Chose the type of stain (baby food, blood, butter, oil, soil, sand, grass, coffee, cosmetics, redwine, chocolate, sock dirt, seat, tea and tomato) and your Siemens washing machine will do the rest, automatically.

Baseline: The future moving in.

*** Built-in stain remover.. so the viper. hmmmm.

4. RAK Free Trade Zone (GN Pg-41) **

HD: Calculate your benefits

** Nice concept. Layout could have been made better. But I think it's more in an informative way... Justified.

5. Barclays (GN Fpg-56)***

HD: To pay or not to pay

Choose your annual fee or choose never to pay one at all.

Copy: Here' how it workds. you choose your annual fee or youchoose never to pay a fee at all. Then choose what you want in your goodie bag. Tickets to take a friend to somewhere you've never been. Or to a movie you've bothe been meaning to see. Double Barclaycard points evey weekend perhaps. Or if your're staying in town, hefty discounts at the spa maybe. And a big think magazine to read while you're there. WE'll even throw ina butler and someone to part your car at the mall. We'll spoil you rotten basically. But at least with aBarclaycard, you'll never be spoilt for choice.

*** I think, it's the Fourth ad of the campaign. They could maintain the strength even in the fourth one... cool.
6. Canon (GN Suppliment of printers)*

HD: Now you can control when colour appears. And when it doesnt.

Bodycopy: Introducing a new class of black & white MFPs with smart colour capabilities.

The business benefits of colour are obvious, but many managers worry about not being able to contrl its use and cost. But now Canon's breakthrough technology gives you worry-free controllable colour, changig the way it's used forever.

We've combined black & white and colour functionality in one intelligent device to give you te best of both world. For complete peace of mind, the new range of muli-funtional printer default to black & white. Colour has to be selected as a option, ensuring you only get colour when you really want it. You can even set persoal print quotas so you ca control who uses colour and ho much.

Of course, as with all our multi-functional printer, you can print, copy, scan fax email and finish - providing the type o finnovative busines solution you'd expect from canon. Want to benefit from smart business colour but still control its use? You can. Please visit http://www.canon-me.com/

Baseline (top?): you can Canon

*** Nice visual.

8. ETA Star (GN)**

** Campaign - Hi res facilites.

9. Burj Dubai boulevard (GN Back page)*

A Teaser?

10. Joy Alukkas (GN fpg-31)*

Buy n Joy

* enJoy (the promotion)