06june2007wednesday

Eyes were on the clock at 05:58

1. Nissan Armada (GN HPg)***

HD: Welcome on-board

Copy: Class-leading legroom for first-class comfort. Three rows of seating for up to eight people. An automated tailgate for easy access to the luggage compartment. And massive 360 hp, 5.6litre, v8 engine. The 2007 Armada. Move your world in big way.

*** Clean blue toned visual. additives are the USP- the luggages, what they want to communicate. Good art direction.

2. Dodge Nitro (GN Hpg)***

HD: The new Dodge Nitro. Get your boost. Starting from Dhs. 89,500.

Copy: Bold muscular styiling, 3.7 L Magnum V6, 205 hp@5200rpm / 4 speed automatic, 16-inch styles steel wheels, supplemntal side curtain airbags, 6 speakers,

Baseline: Grab life

*** The visual is of an electric spark to illuminate the brand name, on the metalic grill, with the vehicle power. Attracting visual.. straight onto the power, their USP.

3. Chevrolet (GN band) **

** Yesterday we mentioned about this ad. But the visual looks more childish, when see it again again...! getting away from desired automobile appeal when the cars are being shown like toys?
4. Sony (GN FPg) ***

HD: Walkman takes me to my kinda place

*** The visual is of a city created with music system.... like._.other ?

5. Etisalat Mobile Cam (GN Hpage)**

HD: Be there anywhere

Copy: MobileCam... Watch over your precisous possessions

Etisalat Mobilecam is a wireless camera that you can place anywhere ad access using your moble phone whereever you are whether you're inside or outsite UAE. All you need to do is make a video call to the number of the SIM inserted in the camra, enter the security PIN code(first time only) for your privacy and you'll be able to get live audio, video and talk-back facility. You can also zoom in and out, pan in four directions, and view in night mode. Get your MobileCam now from any of Etisalat Business Centres or outlets.

** Innovation... doubt whether the communication has enough impact to match with the great idea of Etisalat... weak visual.

6. Emirates Holidays (GN HPg)***

HD: Whatever your heart desires.

Copy: Whether you and that someone special long for a romantic island sunset or salsa dancing under the stars. Let Emirates Holidays tailor-make your dream honeymoon this summer. And with a wide variety of holidays available, from the untra affordable to the ultra luxurious. You'll get everything you want out of your next holiday.

Keep discovering. Let Emirates Holidays be your guide.

*** The visual is of an areal shot, simply connotes a view from the flight to discover something special...in their words- 'a romantic island under the stars'. Nice concept. In the Newspaper it was printed on SNP, magazine otherwise would have pulled your attention.

7. THEone (GN H page)****

HD: I am brave, so I fought the fight. No Pain, no gain. I got the first but not the latter. So I will lick my wounds. And fight again. Until that Pillow is mine.

Copy: The brave don't live forever. Cowards don't live at all. That's why we boldly battle conformity in everything we do. We've started a retail revolution to surprise you with limited edition home fashion collections that look and feel more expensive than they are. We are on a crusade to change the world, armed with our core values brave, alove, believer and love.

Are you brave enough to be yourself and make a diference?

Changing the world since 1966

**** The copy is amazing... and the visual treat depicts mind patterns of the charactor they created..rather than just design elements. Frustrations. Thirst. It speaks.. specially the red flowers which stands out in a duotone kinda ad, like blood stains. Good creative.

8. Mall of the Emirates (GN Hpg)***

HD:

Cast: You.

Stylist: You

Make-up: You.

Lightning Assistand: Your husband,

Copy: Your next look won't be decided by a television show on fashion, but by you. Start at Missoni, Aizone, Furia or any of our 200+ fashion stores, where every 250 Dhs you spend could win you a trip to the other fashion capitals of the world.

Be your Fashion icon with 'Mall of the Emirates' (logo)

*** Nice Ad. Photography could have been better. Her face is not being highlighted at all despite those bulbs. The angle and positioning of mirrors have been kept with a scientific mind..well done. The model Narsis has got the grace of 'look'... Here in the bodycopy of this ad, they are talking about the look only. I had shot her for Ajmal Perfumes once.

9.

10. Nabeel (Also See Visuals 2 and 9) GN teaser-3 ads ***

HD:

Vis-2. There is something special..

vis-9: In the air.

Vis-10: It's the scent of our new identity.

*** Nice logo.