Details sooon...
Advertising feature:
1. Chill out (Pls See Ad No. 2 below)
Advertising (GN):
Today GN came with 2 wrap ups .. filled with predominately part sale ads. Full page of that Zara ad looks very abstract to me. HAve they tried to show the humidity outside the window?
1( Main Cover & Inside)
2. Chill out (GN-13)***
HD: Are you cool enough? -6degree
Copy: The first ice lounce in the Middle East welcome to the ultimate ice experience times square centre, Sheikh Zayed Road, Dubai.
Baseline: Reason to get closer.
*** The visual is of a bearer getting a tray of Dubai lanmards like drinks. There had been teaser ads running for two dayss with a headline ' Ar you cool enough?' pointing -6 degree. The logo has also been made very creative, taking the 'degree' as a concept, taking chill below the letter 'o'... good one.
3. (Business Cover & inside )
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Outdoor: (Van)
1. Burjuman
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