1. ADCB (GN Back pg)**
HD: ADCB Best Bank in the UAE 2007
Copy: ADCB accept the Euromoney Best BAnk in the UAE 2007 Award with great pride, but also with thanks to all our customers, whose lyalty has made this achievement possible.
** Straight announcement.. and no one will leave without reading the ad... good.
1(B) Betterlife - Fisher&Paykel (GN solace)**
HD: Honey... it's so coooool and spacious.
** THe visual of a penguin invting his mate. thought is nice, though penguin is not a new imagery being used in refrigerator advertising.
2. Hitachi (GN suppliment)***
HD: Big French makes me happy
Copy: Introducing the new Big French 4 door refrigerator from Hitachi.
Inspired by slick French design, it's the world's first refrigerator with center-divided 4 doors. Which makes it not just big on style but also big in size. Add to this big features, a small price tag and voila! you've got a refrigrator that's designed to please you.
Over and over again.
*** This ad, which has already been reviewd before, is repeated just to compare with the above ad of penguin claiming same USPs.. Here, here the expression is sex turned comedy that makes it a great feel amog the audience... it penetrates (into their mind).
3 Bvlgari Aqva(GN fpg-17)*** *** Nice aqua feel.. he's looking into the water... simply great. Visual says it all.. Headline not required at all.
4. Barclays (GN Hpg-26)***
HD: You rang sir?
Copy: Choose your Barclaycard and choose the Barclays Butler
Here's how it works. Choose...(The body copy is the same as that of old ad, which we have already mentioned in the old reviews.. pls go thru it)
*** Good visual. Clean
5. GEMS (GN Hpg-7)**
** info ad.
Posts
No comments:
Post a Comment