24june2007sunday

Eyes were on the clock at 06:02

Automobile:

Manufacturing defect found in Ford Mondeo: (Gulf News Pg-7) The police have urged Ford Mondeo owners to have their cars checked at the dealership immediately to repari a manufacturing defect in cars built between 2002 and 2006...... found some of the two lit engine vehicles caught fire due to a fault in the dynamo..Ford annouced that it would make the necessary repairs to this model..Lieutenant General Dahi Khalfan Tamim, Chief of Dubai Police praised the cooperation of the Emirates Authority. (Police said owners shou(letter l missing here)d contact the nearest Ford dealer or call 04-3326084
Advertising:

1. CityCentre (GN hPg-6)**

HD: Escape to Fantasy

Copy: The MAgical Garden: Jne 21-July 4, 2007

Enjoy a summer of music, magic, comedy, live action and non-stop fun. Explore the Magical Garden, meet the pixies and dance on the musical stepping stones. Bring your kids over to the City and step into a world of fantasy.

** Kids' fantasy.

2. National Bank of Abu Dhabi NBAD (GN Fpg-32)***

HD: NBAD... The mark of prestige

Copy: Feel Special ad enjoy the exclusive and privileged world of Elite Banking. It's more than just banking, it's the way of living.

. Personal account manager . Exclusive access to special VIP banking lounge with the latest technology . Elite banking membership card . Special cheque book . Special fees, rates and charges . Safe deposite boxes . Priority travel services at Cairo, London and Washington . Special offers from the best hotels, outlets and restaurants

*** Good thought.. (Are those seats in ascending order? ..and I could see screen behind... I think I perceived it wrongly!)

3. ARY (GN QPg-18)*

HD: A beauty to behold

Copy: It's your time to shine

ARY's bewitching range of 22 Karat jewellery, for those special occasions where you simply have to stand out from the crowd.

* Simply...

4. Al Habtoor Motors ( GN Hpg-18)**

HD: We ignite You excite.

Go get 5 times your salary!!

Copy: This DSS, own your favourite Mitsubishi from Al Habtoor Motors and get a chance to Win 5 times your salary.

Ofer valid from 21st June to 31 August 2007

** Which is the headline? 'We ignite you excite' is a nice headline when relate that to the engine and drive. Apparently its a sequel of their Baseline - We strive you drive. The layout... nothing to get excited, for those ad folks... but definitely their (client) target segment would.

5. Studio R (GN Qpg-28 )**

HD: Knocked Down Prices

Up to 50% off

** This was the third ad of the campaign... Had this ad come first in the campaign, it wouldn't have got you the idea.. the first ad (bandage) was good. Please see earlier posts for ref.

6. Baina (GN Hpg-24)**

HD: With you, in building on your vision

Copy: Realise your dream today, with UBL Baitna Home Loans

** Atractive visual. Emaar Properties had used the same kinda lifestyle imagery in August 2006.