25june2007monday

Eyes were on the clock at 06:02am


News Hit.
7Days: Headline: Sticking with it ( A visual of Salik Toll Card is being stuck on the Car Windscreen). Roads and Transport Authority insist road tolls will launch as planned on July 1. ... has refuted that it is reconsidering the launch date of its controversial road toll project Salik.
** Creative Headline.

Advertising:
Ads that have already been reviewed - repeated in today's paper: HSBC Personal loan(bird)-pg5, Samsung AC-5, Honda Accord-10, DSS12-13, HSBC Amanah-14, Clio Sedan16, Barclays(lady sitting)-21,Barclays(you rang sir)-23, Suzuki (Summer deal)-28, Dodge-Nitro-30, NBAD National Bank of Abu Dhabi (Theatre)-31, Siemens Washing mchine (Viper)-32, ADCB (Scratches)-33, Nakheel (jumeirah heights - ideal place) Wrap on Business section, Telecommunications Regulatory Authority- REcycle-save-pg56

Gulf News.

1. Gulf Air (GN Hpg-14)****

HD: Come fly the biggest network in the Middle East

Copy: Now, Gulf Air offers you more than 588 flights a week in the Middle East with more non-stop flights than any other ailine. As an international airline with over 55 years of celebrated pioneering history you can expect more from us. For more information visit your nearest Gulf Air ofice or http://www.gulfair.com/

**** Awesome. fantastic concept. taking a regional element to connect the USP. The Visual is of a palm tree.. a worms-eye-view to get the network on a sky background. Very minimal treatment...Simple colours have been used. Sky is of even blue without clouds clearly connotes its above the clouds.. it would definitely fetch awards. Kudos.

2. Qatar Airways (GN-HPg-21)**

HD: Geneva. 5-star service al the week.

**Nice
3. Infiniti (GN-Hpg-37)***

Hd: Polished not glaring. Designed not decorated. The infinity QX. A refined, tailored, reward.

Copy: The QX. With a premium placed on style rather than flair, the full-size, 360-horsepower Infiniti QX is the embodiment of luxury. The interior space is designed to be welcoming and, above all esle, comfortable, with class-leading secod-row legroom,RearView Monotor and DVD entertainment. For more, visit http://www.infiniti.arabianautomobiles.com/

.Complimentary first year insurance coverage. Complimentary service for 35,000 kms or 2 years (whichevr comes first)

***Passion (colour, look,treatment)generating. A perfect blend.

4. Audi (GN Pg-46-47)***

HD: Envision Power

Copy: (Please see the first ad of this campaign..reviewed before)

*** This is the second ad of the campaign. WE hae already reviewd the first one. Please take a look.

5. Al Dana - Commercial BAnk of Dubai (GN Fpg-35)**

HD: A grain of sand. Warm currents from the east. PAtience. Growth. A pearl is born.

Copy: Launching Al Dana. Wealth Management the way you deserve it.

Since our inception in 1969, we have dedicated ourselves to building long-lasitng relationships with our valued customers. Today, teh result is a reputtaion we are all proud of.

It is this dedication that inspired us to launch the Al Dana Wealth Management Program. With its core philosphy of listening to and understanding our clients' needs, it provides professional advice and designs wealth management solutions to hep meet their financial objectives..

Join Al Dana today ad benefit from a baning experience, the way you deserve it.

** Nice... corporate feel

6. Samas Office Furniture (GN Hpg-39)***

HD: OFIS presents Samas. Expect Imagination

Copy: Now expect dual epertise as OFIS and Samas, the leaders in office furnture join hands. Together, we bring to life the four most essential facets of office furniture solutions-innovation, design, expertise ad durability. With the combined strength of two pioneers int eh field, every oice space designed, fosters a new way of working and out of the box thinking. For organizations that think differently ad place empasis on breakthrough ideas and concepts. Samas is a natural choice. So when you think diferent, think Samas, think OFIS

*** Headline is nice.. The burned light in the visual gives imagination feel that comes out with the perfectly placed headline... must be a Corporate ad

... Eyes off at 12:45 am