6/28/2007

28june2007thursday

Eyes were on the clock at 06:02
Details will be posted soon...
Advertising:





1. Golf House (GN Qpg-18) ****

HD: Save with Golf House.

Copy: Get a voucher worth AED 25 when you send AED 150.

**** Good concept.

2. Sahara CEntre (GN HPg-18)**

HD: Get ready or a shoping trip to Milad

Copy: Shop at Sahara and fly off to the city of Fashion or win a sporty Audi TT.

This summer you'll be making room for some exciting new additions to your life. From June20th-August 25th, simply spend dhs. 200 for achance to win a lavish trip for 2 couples to Milan with 3 nights accomodation at the prestigious Bvlgari Hotel and Dhs. 100,000 to spend on shopping, or the spoty new 2007 Audi TT Turbo. There are two cars and two trips for 2 couples to be won-so go shop, go play, and go win!

Base line: Go shop. Go play.

** Good imagery..but copy is not enough to substantiate.

3. Samas-Office Furniture (GN HPg-43)**

HD: Expect Innovations

(Second ad of the the campaign. Lookwise, good)

4. Emaar (GN Fpg-48)***

Emaar at Dubai Marina, Unlike anywhere else.

Refreshing. Privileged. Exclusive. Vibrant. Luxurious. Tranquil. Rewarding. Cosmopolitan.

*** This was an old ad, released last year. I deliberately added this just because, I loved this visual. Its aqua tone.. perspective.. lighting.. retouching etc. Hands off to the photographer and illustrator.. fortunately I got them as good friends long back.

Outdoor:

1. Etihad Airways: (Location: Al Mulla Plaza, Dubai)




No comments: