23june2007saturday

Eyes were on the clock at 07:15
Advertising: GN


1. Cacharel - Amor Pour homme ( Full page Advertorial, followed by fpg ad pg 27 & 29)***
Advertorial HDs:
a). Chacharel is a brand of intense emotions - A bold ad spontaneous triumph for this virle and creative curious man.
b). Amor Pour Homme clearly sets out to win over feelings.
c). A brand that has always succeeded in expressing the different aspects of feelings.
d). A Kaleidoscopic love - An explosion of red roses for freer, more artistic style.
e). Continuous quest fo new areas of interest. - THe sared electricity of love at first sight.
*** Big story created...


2. Areej (GN pg-19)***
HD: Sizzling hot offer.
Copy: Spend AED 495 of more for a chance to win a selection of the store's top 16 cosmetic & fragrance products.
Also enjoy exciting events, over 80 offers covering cosmetics, fragrances & skincare and skincare advice.
Offer valid between 21st June adn 31st Ausgust 07. Conditions apply.
*** Striking ad, hard to get the visual though.

3. Salik (GN pg-30)**
HD: Get your Salik tag today.
Copy: Toll is charged only when you pass though one of the 2 toll gates marked in teh map. Gettng without passing through a gate is free.
Travelling in the area between the toll gares is free of charge.
How to use Salik toll system.
Simply ge you Salic tag and you're ready to use the toll way. which wil soon eb operational at Al Garhoud Toll gare and Al BArsh Toll gate. .......

Base line: So smooth, So salik.
** Good ad. informative.

4. Kia Opirus (GN Hpg-36)*

HD: Luxury, Safety. Warranty.

Copy: Teh all new Opirus rewards you with more than just great performance.

* The visual perspective and shadows are correct, but the black Opirus could have been made better by straightening the tyre.

Eyes were on the clock at 12.35am