12june2007tuesday

Eyes were on the clock at 06:03



Gulf News Daily...


Reviewed ads that got repeated in today's Gulfnews: First Gulf bank-1, RAK Bank talk-4, Mercedes Benz (car of tomorrow)-12, Honda accord (Elegance makes a statement)-30, Salik(Get you Salik tag today)-21

1. Sony Handycan (GN Backpage)***

HD: Shoot true to life images while recording movies

Copy: Your Hard Disk Handycam captures close to life movies and photos thanks to the new ClearVid CMOS Image seser that gives you higher picture resolution and allowing you to take 6.1 Mega Pixel still images. Take pictures and record moves simultaneously with the Dual Rec feature. Never miss a moment.

Baseline: like.no.other

*** The USP: This camera lets you take motion as well as still simultaneously. So the frame of the ball in the visual was part of the still image....OK kinda Ad.

2. Burj Dubai Boulevard (GN FPg-35)***

HD: Refined Taste. Redefined lifestyle

Copy: What makes you unique is your special blend of tastes whether it's art, theater or fashion. 29 is the same. It stands out. Just like you.

Coming soon.

Burj Dubai Boulevard - At Downtown Burj Dubai.

*** There was a teaser full page ad yesterday. Nice.. indulged.

3. Ford Ranger 2007 (GN Hpg-38)*

HD: An army of one

* Night shot would not appeal much among the audience.

4. Damac (GN 40x6 pg5)**

HD: Park CEntral in Business Bay. The coolest office tower in the hottest location.

** THe visual is of a candle, and flame in frozen state... Creative fantasia.

5. ADCB (GN HPg-17)***

HD: Yours now (Visual) in easy installments.

*** first part of this campaign, I remember, had realeased long back.. that time they had given a plasma TV. ..Nice.

6. Emirates Palace, Abu Dhabi (GN Hpg-16)*

HD: Experience the magic this summer.

Copy: Emirates palace invites you to experience the tru meaning of luxury. Enjoy Palace Magic Summer Rates on Grand rooms from AED 1099 for single and AED 1199 for double.

Promotion is valid for UAE and GCC redidents only from 1 june until 31 August 2007. All the above rates are subject to 10% service charge and 6% tourism fee.

Baeline: It's all about celebrating you.

* heavenly place..
7. Dubai (Govt of Dubai- GN Qpg-18)***

HD Hot deals on cool summer holidays

Copy:

8. SSagYong (GN Hpg-28)*

features... In otherwords, peace of mind.

** Peace of mind?

9. Vertu (GN HPg-37)*

HD: Virtu Ascent: The summer season edition

* that's the reason why the blue background...

10. Citibank ( GN Hpg-45)**

HD: For personalised investment solutions that are as individual as you are, look to London.

Copy: If you're looking for offshore banking and investment solutions, you need look no further than City of London.

And within this vibrant market, Citibank International Personal ak is the perfect bank to help you take advantage of global banking and wealth mangement opportunities.

Firstly, you'll have a dedicated Relationship Manager, who will get to know your needs as an individual and advise you on the product that are just right for you.

Then there's the expertise of an extensive global network to help you make the most of your money. There's also everything from cash accounts in 12 different currencies to a range of wealth management solutions at your disposal.

Outdoor

1.