08june2007friday

Eyes were on the clock at 07:30





1. Rivoli Group ****
HD: Welcome to the world of fine living
Copy: Wherever you see the distinctive 'R' it is an opportunity for you to enjoy the unique Ricoli experience. After all, when it comes to enjoying the good life, the Rivoli Group has everythig you need. Step into any one of over 200 stores across the UAE and lower gulf region or the most coveted brands in luxury watches, precision writing instruments, sophisticated accessories and more. Besides the brands are range on offer, what wil never fail to impress you is the unmatched level of service that is a hallmark of the Group.
*** Simple, sleek.. corporate ad. ( Error: In the body copy "It is 'an' opportunity.., there's an extra space a-n)


2. Damas Hayati
Hd: The journey of Life

3. Samsung AirWash (Friday Magazine cover inside)***

Hd: My husband wonders how his suits remain fresh. I smile and tell him "The magic's at home... in the air".

Copy: Introducing Air Wash System for items that require special care.

Imagine a revolutionary new technology - Samsung Air Wash Syatem. Air Wash is the world's first technology that reconditions by blowing hot air into the fabric, reducing mites and allergen and removing unpleasant odors. With Air Wash, it is finally possible to clean those special fabrics as well as deodorize them, in the comfort of your home. Along with Silver Nano protection, Samsung Washing Machine now has the protective cover of Air Wash. With Samsung, it's not that hard to imagine.. www.samsung.com/mea
*** informatic.

4. Al Zahra (GMAg Strip AD)***

HD: Having a Baby?

Copy: At Al Zahra, we provide antenatal, postnatal and Gynaecological care. Right from ultrasound examinations and rouine tests before delivery to total neonatal evaluations and vaccinations after delivery, every detail is considered to ensure that the mother is taken care of. Simply call for an appointment today. Out doors are alwyas open for you

Base line: The healing touch.

** Nice Ad.. could have been in bigger size.. and stretched into a campaign.

5. Home centre (FMg)**

HD: Fashion for your home

** Yet another Partnership ad.

6. Intercoil
HD: "Even on a hectic day, I'm very relaxed. Thanks to Intercoil." . Sami Habib, Marketing MAnager, 35 years old.
Copy: Sales meetings. Follow-ups. Trafic jams. The stress you face everyday can be very tiring. That's why sleep pays a very important role to help cope with your active lifestyle. People who've experienced sleep with intercoil's Sleep System never settle for anythig else. Intercoil's range of orthopaedic mattresses weaves magic into life and guarantees health sleep. Not to metion a better quality of life.
Base line : Living in Comfort, Innovating sleep system since 1974
7. Nivea DNAge (Fmg )**

HD: The innovation is anti-ageing

DNage with cell-active Folic Acid to protect the DNA

*** Nivea colours.. nice unit they created for the brand, with

8, Ski Dubai (FMag)****
HD: Slip thru timetables.
Jump out o a boring day.
Catch up with excitemt.
Snowball over rules.
skidubai. Leave it all behind.
Baseline: Escape everyday.
**** It's the second of ad off the campaign. we have reviewd the first ad.. C...o...o...l....