18june2007monday

Eyes were on the clock at 06:02

1. Mercedes-Benz (GN Hpg13)***

HD: The summer is long. The opportunity is not.

Copy: Once-in-a-lifetime ofer on all E-class models.

-Gargash Enterprises is giving you exclusive summer prices to purchase a luxurious Mercedes-Benz E 200, E 230..

-Synonimous with comfort, safety and elegance, the world's mst successul mid-sized saloo comes with THERMATIC automatic climate control as an optiona extra, plus the DIRECT COTROL package for precision handling.

-Experience luxury that is as sublime as it has always bee, but more dynamic than ever.

- For more information call Garash Enterprises today.

*** Nice.. and right on time.

2. Carrier (GN hpg-41)***

HD: Clean and fresh air. Everyday

Copy: Carrier Xpression air conditioners - keeping the air you breathe clean and pure.

The Xpression Health Plus series leads the way in keeping the air in your home pure as well as cool. Created by Carrier, the inventors of the air conditioner. Xpression's advanced air cleansing system removes pollutants and produces the best indor air quality possible for you, and your loved one

Base line: Turn to the Experts

*** Such a nice concept got spoiled with the layout... Very sad. Typos could have been small, sma, sm, YES.

3. ADCB (GN Fpg-31)**

HD: Up to 4% plus _plus _plus_ (in case you wondered why we call our Fixed Deposit 'Interest plus')

** eye catching.. But this ad, does it have a corporate banking image?

4. Cappadocia (GN-Fpg-60)**

HD: As distinct as you are.

Copy: Presenting Cappadocia. Where every home is unique.

Each apartment being distintively designed ad laid out; right from studios with gardens to three-bedroom penthouse lofts with pools. Curiously enough, even with its comtemporary design, Cappadocia maintains a stron relationship with its eviromet using natural materials. With its U-shaped structure and thoughtful planning, all units enjoy a view of the central courtyard and swimming pool, while still preserving your privacy. All thas at agreat location in Jumeirah Vilage that lies on the convergence of Emirates and Al Khail Roads. So express your individualism today by giving us a call.

Developed by G&G Marketed by gowealthy.com

***Nice visual . Different from other property ads.

4. International Media Production Zone (GN double spread 19-20)***

HD: Celebrating our partnership with..(they featured 215 companies here in subtle blue colour).

Copy: Each of our 215 business partners deserves special mention. For choosing to be a part of IMPZ, the only free zone dedicated entirely to the graphic arts, publishing, packaging and medida production industries. From access to the latest production facilites, to opportunities to interact with the finest media production companies, IMPZ has it all. If you would like to join this growing community, give us a call on 04 391 1122 or email us info@impz.ae. Visit http://www.impz.ae/ for details.

*** Good ad.. you will be driven by a clutter of letters.. and to check what they are.. and to finally to the message. The ad has been succeeded to make a massive brand image.

Outdoor:

1. Qanat Al Qasba, Sharjah

Location: Near Al Tawoon Mall, Sharjah. (There's a series of 5 lamposts)