Business:
Advertising:
1. Audi (GN pg 48-49)*** Two different dealers' ad together
HD:
Envision the grip of freedom
on any road
Envision driving on magnetic air
Envision the power behind success
*** Classy look makes it all.
2. Cappadocia (GN pg-52)**
HD:As distinct as you are.
**Second ad of the campaign. Yesterday we reviewd the first one. Pls see that for th copy.
3. Samsung (GN Pg-3)** HD: Imagine flippig from your music, to your life, and back again.
Copy: Imagine strolling down the street on your way to a meeting -only you're not just stolling, you're rolling. Irreplaceable is playing in your ear and it's impossible not to grove at least a little. Suddenly, it's a cal that lifts you even more - your meeting's cancelled. So, back to Beyonce, and a day with no meetings. With the dual faced Samsung Ultra Music, it's not that hard to imagine.
** Adaptation problem. Normally Samsung mobile 'imagine' campaign half page ads are not of tis style. They changed the layout. Copy is nice.. Visual is too abstract to comprehend.
4. StudioR (GN pg-27)**
HD: Knocked Down Prices
** The visual is of two handplasts on a price tag... connotes the price that got hurt. Good thinking. It will definitly make the consumers, sadist.
5. (a): HSBC (GN pg-16)***
HD: identity recognition recognition identity
Copy: Welcome to the global community
With and HSBC Credit card you make your mark on the world. That's why global citizens carry an HSBC Credit card in their wallet. It distinguishes you as a memer of HSBC's community in over 80 countires worldwide, with exclusive discounts availablein over 5,000 outlets at home ad abroad, and 23,000 ATMs to access your UAE accounts. Are you part of this global community yet?
HSBC Credit Cards: Your global passport.
Baseline: The world's local bank
*** A=B, B=C, Hence A=C. Nice thought.
5(b): Summer Surprise- Dubai Shopping malls group (pg-17)*
* Refreshing IDeas
6. Telecommunications Regulatory Authority (GN pg-44)****
HD: In accordance with the UAE Nationa Strategy set out by HH Sheikh Mohammed bin Rashid Al Maktoum, UAE Vice President and Prime Minister and Ruler of Dubai, the TRA proudly unveils a new enviromental initiative.
Save
Copy: As people of the UAE, we all share a responsibility to our founding fathes in the future develpent of this great nation. At the same time, we ar also global citizens and enviromental awareness should be embraced in everything we do. The TRA recognises the responsibiltity of the relecom sector in communicating the bold vision of the leaders of the UAE.
Therefore, we ask you to support us in the collection and recycling of old or broken mobile phone, which contain substances which are damaging to the plant. Simply take your old or broken mobile phones to the nearest colection point. from where it can be safely recycled by our parters EnviroFone. WE thank you for helping ro preserve the beauty of the world in which we live.
**** Great Nation..Great Vision.. and so is the ad too.
You might have noticed 'save' in the headline.
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1 comment:
It’s good to see more people getting involved with these envirofone style recycling campaigns, and envirofone is now operating in a number of countries. Most people change phones every two years and most of those go into landfill sites its good to see people taking a more responsible attitude.
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